# Homepage CTA text at 15px instead of 13px: +42% clicks

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Add-to-cart & CTA buttons
- Test run by: [FENTY](https://liftarchive.com/practitioners/fenty/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/how-fenty-increased-cta-clicks-by-42/
- Page: https://liftarchive.com/test/fenty-homepage-cta-15px-vs-13px/

Making the homepage call-to-action 15 pixels instead of 13 got 42% more clicks. The FENTY team ran this A/B test on the CTA that led to the latest collection, and it was published as a VWO case study.

## Result

**+42% clicks**

- CTA clicks: +42% for the 15px version.
- FENTY made the larger CTA permanent on the homepage.
- Only clicks were measured; no sales or revenue figures were shared.

## Control

The homepage CTA linking to the latest collection, sized at 13 pixels.

## Variant

The same CTA, sized slightly larger at 15 pixels.

## Why it likely won (our reading)

- Small text on a large, image-led homepage is easy to overlook; a little extra size makes it easier to spot.
- A bigger target is easier to tap, especially on phones.
- The CTA led to the newest collection, which visitors to a fashion launch were likely interested in.

## Caveats

The test measured clicks only, so the effect on sales is unknown. No sample size, duration or confidence level was shared, and a 42% lift from 2 pixels deserves a retest before you rely on it.

## How to run this test

- Hypothesis: If we make our main homepage CTA larger, then more visitors will click it because it becomes easier to see and tap.
- Primary metric: Homepage CTA click-through rate
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Clicks on other homepage links
- Who should test it: Image-heavy homepages where the main CTA is small or low-contrast. If your CTA is already large and clear, a size change is unlikely to matter.

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Credit: FENTY ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/fenty-homepage-cta-15px-vs-13px/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.