# Featsocks Mystery Box as one quiz page: +21% orders

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product finder quizzes, Variant, size & option selectors, Subscriptions & subscribe-and-save
- Date shared: 2018-06
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/featsocks-increased-subscription-sales-21/
- Page: https://liftarchive.com/test/featsocks-mystery-box-quiz-selector/

Putting the Featsocks Mystery Box subscription on one quiz-style page lifted order conversion by 21%, to 2.33%. Conversion Fanatics ran this test for the sock brand over 7 days. Cart views rose 64% and revenue per visitor rose 19%.

## Result

**+21% orders**

- Order conversion reached 2.33%, a 21% lift, at 99% confidence.
- Cart views rose 64%, so far more shoppers got through the selection step.
- Revenue per visitor rose 19%.

## Control

The Mystery Box subscription was split across six separate products. Shoppers made their choices through dropdown menus.

## Variant

One quiz-style page brought all the options together. Choices were large tap targets instead of dropdowns, and the price updated with each selection.

## Why it likely won (our reading)

- One page means shoppers don't have to compare six products to find the right one.
- Tap-friendly buttons are easier on a phone than dropdowns, and they cut clicks.
- Live pricing shows the cost before the cart, so there are fewer surprises.

## Caveats

The test ran for only 7 days and no sample size was shared. The page replaced dropdowns, merged products and added live pricing in one go, so the lift belongs to the redesign as a whole.

## How to run this test

- Hypothesis: If we combine our subscription options into one quiz-style page with tap-friendly choices and live pricing, then more shoppers will order because they reach the right box faster.
- Primary metric: Order conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Quiz drop-off by step
- Guardrail: Subscription cancellations
- Who should test it: Subscription or box brands where one offer is split into many products or configured through dropdowns. It matters less when there are only one or two options to choose from.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/featsocks-mystery-box-quiz-selector/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.