# Featsocks clearer mobile search bar: +18.73% orders

- Outcome: Won
- Page type: Navigation & menu (Ecommerce)
- Elements: Filters, sorting & site search, Navigation & mega menus
- Date shared: 2018-06
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/featsocks-increased-subscription-sales-21/
- Page: https://liftarchive.com/test/featsocks-mobile-search-bar-redesign/

A more accessible mobile search field with placeholder text lifted Featsocks' order conversion by 18.73%, to 4.81%. Conversion Fanatics ran this test for the sock brand over 14 days. Cart views also rose by 13.75%.

## Result

**+18.73% orders**

- Order conversion reached 4.81%, an 18.73% lift, at 98.5% significance.
- Cart views rose 13.75%.
- The more accessible version beat the more compact one, which also used placeholder text.

## Control

The original mobile search had right-aligned text and no clear submit button. Heatmaps showed few visitors used it.

## Variant

A redesigned, more accessible search field with placeholder text. It was one of two new versions; the other was a more compact, focused design.

## Why it likely won (our reading)

- A search box people can see and understand gets used more. Shoppers who search usually know what they want.
- Placeholder text works as a hint that the field is for search and what to type.
- Most of the brand's traffic came from phones, so small mobile fixes reach most visitors.

## Caveats

The test ran for 14 days and no sample size was shared. Results come from the agency's own case study.

## How to run this test

- Hypothesis: If we make the mobile search field more visible and add placeholder text, then more visitors will search and buy because they can find products faster.
- Primary metric: Order conversion rate on mobile
- Guardrail: Search usage rate
- Guardrail: Searches with zero results
- Guardrail: Revenue per visitor
- Who should test it: Stores with a wide range or many styles, and mostly mobile traffic. It matters less for a store with a handful of products, where search is rarely needed.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/featsocks-mobile-search-bar-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.