# Listicle CTAs to the product page: +26% revenue per visitor

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Advertorials, listicles & presell pages
- Date shared: 2026-01
- Test run by: [Feals](https://liftarchive.com/practitioners/feals/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.replo.app/case-study/boosting-subscription-conversions-by-38-with-compliant-landing-pages-for-feals
- Page: https://liftarchive.com/test/feals-dry-january-listicle-to-pdp/

Pointing every call to action on a Dry January listicle straight to the product page, instead of to another landing page, lifted revenue per visitor by 26% and conversion rate by 15%. Feals ran the test in-house over 14 days with 34,000 visitors, and it was published as a Replo case study. The listicle itself stayed the same.

## Result

**+26% revenue per visitor**

- Revenue per visitor: +26% when the listicle linked to the product page.
- Conversion rate: +15%.
- The test covered 34,000 visitors over 14 days. Statistical confidence was not shared.

## Control

Ad traffic landed on a Dry January listicle, and its buttons sent readers to a separate landing page before the product page.

## Variant

The same listicle, with every button going directly to the product page.

## Why it likely won (our reading)

- Cutting one page from the funnel means fewer clicks and fewer chances to drop off.
- The listicle had already done the persuading, so a second sales page may have repeated the pitch.
- The product page puts price and add to cart in front of a reader who is already convinced.

## Caveats

The test ran 14 days during a seasonal Dry January campaign, so results may differ at other times of year.

## How to run this test

- Hypothesis: If we send listicle readers straight to the product page instead of an extra landing page, then revenue per visitor will rise because readers who are ready to buy face one less step.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Bounce rate on the product page
- Who should test it: Brands already using advertorials or listicles in paid funnels. Keep the extra landing page if it carries an offer or bundle choice that the product page lacks.

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Credit: Feals ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/feals-dry-january-listicle-to-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.