# Five trust signals beside add-to-cart: +22.95% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Trust badges & security seals, Money-back guarantee & returns, Social proof, authority & press
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/the-trust-upgrade-22-95-conversions-from-five-authority-boosters-75692
- Page: https://liftarchive.com/test/fashion-pdp-trust-upgrade/

Adding five trust signals around the add-to-cart button lifted conversion rate by 22.95% on a fashion brand's product page. Vasta ran this test for the apparel brand. All five changes shipped together, so the lift can't be pinned on any one of them.

## Result

**+22.95% conversion rate**

- Conversion rate: +22.95%, reported at 95% confidence.
- The agency estimated 204 extra orders and $20,511 in extra revenue a month.

## Control

A product page that already converted well but had little proof or risk reassurance near the add-to-cart button.

## Variant

Social proof, real-life customer validation, a risk-reversal message next to the button, and shipping-speed and payment-security signals beside it.

## Why it likely won (our reading)

- Doubts about fit, quality and returns tend to peak right at the add-to-cart button, and that's where the reassurance sat.
- A risk-reversal message lowers the cost of a wrong choice.
- Shipping speed and payment security answer practical questions before checkout.
- A page that already converts well may still lose shoppers on small doubts.

## Caveats

Five trust elements were added at once, so this is a bundled result. Sample size and duration were not shared, and the exact wording of each element was not published.

## How to run this test

- Hypothesis: If we place proof, a risk-reversal message, and shipping and payment signals next to add-to-cart, then conversion rate will rise because shoppers' last doubts are answered where they decide.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Average order value
- Who should test it: Apparel and other stores where fit, quality or returns worry shoppers. If your buy area is already crowded, more badges may add clutter instead of trust.

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Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/fashion-pdp-trust-upgrade/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.