# Homepage categories moved higher: +13% revenue per visitor

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus, Layout, fonts & visual design
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/earlier-homepage-categories-revenue-per-visitor
- Page: https://liftarchive.com/test/faith-publisher-homepage-categories-higher/

Moving a five-category widget from below the fold to above the promo banner lifted revenue per visitor by 13% for a faith-based publishing brand. Blend Commerce ran this two-week A/B/C test in Intelligems on desktop and mobile. The result did not reach statistical significance, so treat it as a directional win.

## Result

**+13% revenue per visitor**

- Revenue per visitor: +13% for Variant A. This was the primary win.
- Average order value: +11% and conversion rate: +2% for Variant A.
- Variant B used the same high position but eight categories. It lifted conversion rate by 8% and collection-page views by 23%, but average order value stayed flat.
- Not statistically significant. Variant A led on revenue per visitor for the whole test, but the gap could still be noise.

## Control

The homepage showed a story-style category widget with five categories below the fold. Heatmaps showed only about three in ten mobile visitors scrolled far enough to see it.

## Variant

Variant A moved the same five-category widget above the promotional banner and added a heading and short supporting copy.

## Why it likely won (our reading)

- Most visits were on mobile, and most mobile visitors never scrolled to the old widget. Moving it up put a popular route in view.
- Keeping the familiar five categories may have helped shoppers find known sections faster without new choices to weigh.
- The eight-category version drove more browsing but not bigger orders, which hints that more options spread attention thinner.

## Caveats

The two-week test did not reach statistical significance, so the agency calls the lifts directional. Variant A also added heading copy, so placement and copy were tested together.

## How to run this test

- Hypothesis: If we move our homepage category links above the first promo banner, then revenue per visitor will rise because more mobile visitors will see a quick route into collections.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Promo banner click-through
- Guardrail: Homepage bounce rate
- Who should test it: Stores with mostly mobile traffic and a homepage where category links sit low on the page. If heatmaps show most visitors already reach your categories, expect little change.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/faith-publisher-homepage-categories-higher/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.