# Free shipping threshold $100 to $150: +2.9% AOV, conversion flat

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Free shipping thresholds & shipping price
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/faherty
- Page: https://liftarchive.com/test/faherty-free-shipping-threshold-150/

Raising the free shipping threshold from $100 to $150 lifted average order value by 2.9% for Faherty, an apparel brand, with no impact on conversion rate. Visually ran the three-arm test, which also included a $200 threshold, and published it as a case study.

## Result

**+2.9% AOV, conversion flat**

- Average order value: +2.9% at the $150 threshold.
- Conversion rate: no impact reported at $150, so the higher bar did not appear to put buyers off.
- $200 arm: results not shared.

## Control

Free shipping on orders over $100.

## Variant

Free shipping on orders over $150. A third arm tested $200.

## Why it likely won (our reading)

- Shoppers near the threshold may add another item to qualify for free shipping.
- For apparel with mid-range prices, $150 may still feel reachable, so buyers didn't drop off.
- The $200 result wasn't shared. It may have gone too far, but we can't tell.

## Caveats

Three-arm test; the $200 arm results weren't given. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.

## How to run this test

- Hypothesis: If we raise the free shipping threshold from $100 to $150, then average order value will rise without hurting conversion because shoppers add items to qualify.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Shipping cost per order
- Who should test it: Stores where many orders land just above the current threshold. If your typical order is far below the new threshold, shoppers may give up instead of adding items.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/faherty-free-shipping-threshold-150/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.