# '60 Day Returns' under the cart checkout button: +10.5% conversion

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Money-back guarantee & returns, Shipping & delivery messaging
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/faherty
- Page: https://liftarchive.com/test/faherty-cart-60-day-returns-message/

Adding a '60 Day Returns' line under the cart checkout button lifted conversion rate by 10.5% and revenue per session by 13.2% for Faherty. Visually ran the test, which lasted six days, and published it as a case study.

## Result

**+10.5% conversion**

- Conversion rate: +10.5% for the variant.
- Revenue per session: +13.2%.
- The test ran for six days, which is short. The lift may shrink over a longer run.

## Control

The cart with no returns message.

## Variant

A short '60 Day Returns' line under the checkout button in the cart.

## Why it likely won (our reading)

- For clothing, fit is the biggest worry. A clear returns window lowers the risk of buying.
- Placing it under the checkout button puts the reassurance at the moment of decision.
- Shoppers may not know the return policy, so stating it removes a question.

## Caveats

Short six-day test, so weekly patterns may not be covered. Vendor-reported result; Visually doesn't share the sample size or statistical significance.

## How to run this test

- Hypothesis: If we show our returns window under the cart checkout button, then conversion rate will rise because shoppers feel less risk in buying.
- Primary metric: Conversion rate
- Guardrail: Revenue per session
- Guardrail: Return rate
- Who should test it: Stores with a generous returns policy, especially apparel and footwear. If your policy is short or strict, highlighting it may not help. Run the test for at least two full weeks.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/faherty-cart-60-day-returns-message/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.