# Named team member in verification email: +3.98% approved properties

- Outcome: Won
- Page type: Email (Lead-gen)
- Elements: Personalization, Sender name
- Test run by: [EnergySage](https://liftarchive.com/practitioners/energysage/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/energysage/
- Page: https://liftarchive.com/test/energysage-verification-email-named-signoff/

Signing the account verification email with a real team member's name, instead of a generic team sign-off, lifted approved properties by 3.98%. EnergySage ran this server-side test on its clean energy quote marketplace, and it was published as a VWO case study. Only the sign-off changed.

## Result

**+3.98% approved properties**

- Approved properties (the primary metric): +3.98%. Approval means a user verified and reached the marketplace.
- After two weeks the variant was ahead by 5%. The source describes the gain across the whole funnel as about 4%.
- Registrations and installer engagement were also tracked, but no numbers for them were shared.

## Control

New users got a verification email with a "Verify Email Address" button. It ended with a generic sign-off from the EnergySage team.

## Variant

The same email, with the same button, signed off with the name of a real team member.

## Why it likely won (our reading)

- Customer feedback said talking to real people made them more willing to go solar. A named sender carries some of that feeling into an automated email.
- A person's name can make a routine system email look less like bulk mail, so more people may open it and click the button.
- The change costs almost nothing, so even a small lift on a key funnel step is worth having.

## Caveats

The test ran for two weeks and no sample size or confidence level was shared. The result comes from a vendor case study.

## How to run this test

- Hypothesis: If we sign our verification email with a real team member's name, then more new users will verify and get approved, because a human sender builds trust.
- Primary metric: Verified or approved accounts per sign-up
- Guardrail: Email open rate
- Guardrail: Replies sent to the named sender
- Guardrail: Spam complaints or unsubscribes
- Who should test it: Marketplaces and lead-gen businesses that need users to confirm an email before they can be matched or contacted. It matters less if verification is optional or already close to 100%.

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Credit: EnergySage ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/energysage-verification-email-named-signoff/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.