# Calling solar simulator users right away: >20% call response at EDP

- Outcome: Won
- Page type: Lead form (Lead-gen)
- Elements: Form steps, Follow up
- Test run by: [EDP](https://liftarchive.com/practitioners/edp/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/edp/
- Page: https://liftarchive.com/test/edp-solar-simulator-early-lead-activation/

EDP passed contacts from its solar savings simulator straight to its sales team, instead of waiting for users to finish the rest of the journey, and call response rate rose by more than 20%. EDP ran this A/B test itself, and it was published as a VWO (Wingify) case study. It is mostly a change to how leads are handled, not to the page.

## Result

**>20% call response at EDP**

- Call response rate: up by more than 20% (lower bound only).
- EDP reports that more than 25% of leads in the test period came from simulator contacts.
- The case study frames this as recovering opportunities that were being lost after the results screen.
- No sample size, test length or confidence level was published.

## Control

The simulator asked for an email before showing savings results. To become a sales lead, users then had to carry on through the rest of the flow, and over 90% left after seeing their results.

## Variant

Contacts captured in the simulator were activated for sales follow-up right away, without users having to finish the remaining steps.

## Why it likely won (our reading)

- Users who ran a savings simulation had already shown strong interest. Calling them quickly reached them while that interest was fresh.
- The old flow lost most users at the results screen, likely because the next step was unclear. Removing the need for that step removed the drop-off.
- The contact details already existed, so the change turned data the business already held into sales conversations.

## Caveats

This is mainly a lead-handling process change, not a page design change. Figures are lower bounds only, with no sample size, duration or significance shared, and the case study is vendor-published.

## How to run this test

- Hypothesis: If we send simulator or calculator contacts to sales as soon as they are captured, then more of them will turn into sales conversations because we reach them while their intent is high.
- Primary metric: Call response rate (share of contacted leads who answer and engage)
- Guardrail: Opt-out or complaint rate
- Guardrail: Sales team capacity and cost per contact
- Guardrail: Lead-to-sale conversion rate
- Who should test it: Lead-gen businesses with calculators, quote tools or simulators that already collect an email or phone number, especially in high-value categories like solar or insurance. Check consent rules first. It won't help if the tool doesn't collect contact details.

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Credit: EDP ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/edp-solar-simulator-early-lead-activation/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.