# Product-finder help box moved above the fold: +86% purchases

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Product finder quizzes, Layout, fonts & visual design
- Test run by: [Clickstop](https://liftarchive.com/practitioners/clickstop/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/ecofoil/
- Page: https://liftarchive.com/test/ecofoil-help-finder-box-above-fold/

Moving the homepage's 'Need help finding the right product?' box from below the fold to the left sidebar above it raised purchases by 86%. Clickstop ran this A/B test for EcoFoil, a supplier of radiant barrier and foil bubble insulation, and it was published as a VWO case study. No sample size or significance level was shared.

## Result

**+86% purchases**

- Purchases: +86% for the variant over the original.
- The box itself and the product finder behind it did not change; only its position did.
- No sample size, duration or significance level was given, so treat the size of the lift with care.

## Control

The help box sat in the center of the homepage below the fold, next to another section, so many visitors never saw it. It linked to a map-based product finder.

## Variant

The same help box moved to the left sidebar, visible above the fold without scrolling.

## Why it likely won (our reading)

- Insulation is a rare purchase and terms like single or double bubble confuse most shoppers, so a guide to the right product is valuable.
- Below the fold and beside another section, the box was easy to miss; above the fold, far more visitors saw it.
- The finder works by the part of the home being insulated, which matches how buyers think about the job.

## Caveats

Sample size, duration and significance were not shared, and the case study is undated, so the data may be old. An 86% lift from a position change is unusually large.

## How to run this test

- Hypothesis: If we move our product-finder help box above the fold, then more visitors will find the right product and buy because confused first-time shoppers will see the help before they give up.
- Primary metric: Purchases per homepage visitor
- Guardrail: Product finder usage
- Guardrail: Average order value
- Guardrail: Return rate
- Who should test it: Stores with technical or rarely bought products where shoppers struggle to pick the right option, and that already have a guide or finder. If your products are simple or familiar, a help box will matter less.

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Credit: Clickstop ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/ecofoil-help-finder-box-above-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.