# Shampoo bar page with visual scent picker: +46% revenue per session

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Variant, size & option selectors, Headlines, product titles & copy, Layout, fonts & visual design
- Test run by: [BedaBeda Growth](https://liftarchive.com/practitioners/bedabeda-growth/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.replo.app/case-study/using-replo-to-drive-a-46-increase-in-revenue-per-session-for-the-earthling-co
- Page: https://liftarchive.com/test/earthling-co-shampoo-bar-landing-page-visual-variants/

A custom shampoo bar landing page that showed every scent visually instead of in a dropdown, and answered common doubts in order, lifted revenue per session by 46% at launch. BedaBeda Growth built it for The Earthling Co., and it was published as a Replo case study. This was a launch comparison, not a split test.

## Result

**+46% revenue per session**

- Revenue per session rose 46% right after launch.
- The comparison baseline isn't described, so it's unclear what period or page it was measured against.
- Conversion rate and average order value on their own were not shared.

## Control

The Earthling Co.'s previous page for shampoo bar traffic. The source doesn't describe it in detail.

## Variant

A new landing page ordered around what shoppers need to know at each step. Scents appear as visual options, and the page answers whether the bar suits all hair types and notes that one bar replaces three bottles.

## Why it likely won (our reading)

- Scent was a key choice for these shoppers. Seeing every option at once makes the choice easier than scrolling a dropdown.
- The page answered the doubts that came up in research, such as whether the bar works for fine or oily hair.
- Framing price as one bar against three bottles of shampoo eases worry about the upfront cost.
- Many changes shipped together, so the lift can't be tied to the scent picker alone.

## Caveats

Before/after at launch, not a split test, and the baseline isn't described. Many changes shipped at once, so no single element gets the credit.

## How to run this test

- Hypothesis: If we show product variants as visual options and answer key buyer questions in order on the landing page, then revenue per session will rise because shoppers can choose and trust the product faster.
- Primary metric: Revenue per session
- Guardrail: Average order value
- Guardrail: Conversion rate
- Guardrail: Variant mix and returns
- Who should test it: Brands with a hero product sold in many variants, where the choice between them matters. It matters less with only two or three easy-to-tell-apart options.

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Credit: BedaBeda Growth ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/earthling-co-shampoo-bar-landing-page-visual-variants/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.