# Making site search prominent: conversion rate 17.29% to 17.52%

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search, Navigation & mega menus
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/snocks
- Page: https://liftarchive.com/test/drip-snocks-prominent-site-search/

Making the site search easy to see and reach lifted conversion rate from 17.29% to 17.52% for SNOCKS, a German underwear and basics brand. DRIP Agency ran this A/B test and published it as part of its SNOCKS case study. The idea came from data showing that the few people who searched converted far better than everyone else.

## Result

**conversion rate 17.29% to 17.52%**

- Conversion rate: 17.29% to 17.52%, a gain of 0.23 points (about 1.3% relative). A small but positive lift.
- The conversion rate base is much higher than a typical sitewide rate, so it likely measures a segment or a later funnel step.
- Revenue impact was not shared for this test.

## Control

Search was barely visible on the site. Only 0.08% of visitors used it (1,653 of 2.1 million), even though searchers converted at 19.24% against 6.87% for non-searchers.

## Variant

The search field was made prominent and easy to reach, so shoppers who knew what they wanted could type it straight away.

## Why it likely won (our reading)

- Shoppers buying basics often know the exact product, size or color they want. A visible search box gives them the shortest path to it.
- DRIP framed the problem with the BJ Fogg Behavior Model: people could not easily find search, and nothing prompted them to use it. Fixing both removed the barrier.
- Searchers already converted almost three times better, so pushing more people into that path should raise the average.
- The lift stayed small, possibly because many visitors still prefer to browse menus and collections.

## Caveats

The lift is small and the conversion rate base looks like a segment or step rate, not visitor conversion rate. Significance and sample size for the test were not shared.

## How to run this test

- Hypothesis: If we make site search visible and easy to reach on every page, then conversion rate will rise because high-intent shoppers can find the product they want faster.
- Primary metric: Conversion rate
- Guardrail: Search usage rate
- Guardrail: Zero-result search rate
- Guardrail: Revenue per visitor
- Who should test it: Stores with a large catalog, many variants, or repeat buyers who know what they want. Check your analytics first: if searchers convert much better but few people search, this is worth testing. Stores with a handful of products will likely see little effect.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-snocks-prominent-site-search/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.