# Fabric close-up in the product gallery: +€39K revenue in test

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/snocks
- Page: https://liftarchive.com/test/drip-snocks-pdp-fabric-closeup-gallery/

Adding a close-up photo of the fabric to the product gallery lifted revenue during the test from €1.00M to €1.04M (+€39K) for SNOCKS. DRIP Agency ran this A/B test on the underwear and basics brand's product pages and published it in its case study. The image aimed to make material quality easier to judge before buying.

## Result

**+€39K revenue in test**

- Revenue during the test: €1.00M to €1.04M, a gain of about €39K (roughly 4%).
- Conversion rate and order value changes were not shared, so it is unclear which drove the gain.

## Control

The product gallery showed the product but had no close-up of the fabric.

## Variant

A tactile close-up image of the material was added to the product gallery.

## Why it likely won (our reading)

- Shoppers cannot touch fabric online. A close-up gives them the next best thing.
- DRIP's research found durability and fabric quality were the biggest trust risks for SNOCKS buyers. Showing the material up close speaks to that worry.
- Basics are bought on comfort. A soft-looking texture shot supports the main reason people buy.

## Caveats

Revenue is the total during the test runtime, not an annual figure. DRIP Agency did not publish sample size, test length or statistical significance.

## How to run this test

- Hypothesis: If we add a close-up photo of the material to the product gallery, then revenue per visitor will rise because shoppers can judge quality before they buy.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Gallery load time
- Who should test it: Apparel, home textile and other brands where feel and material quality drive the decision. It matters less for products where texture is irrelevant, such as electronics or packaged goods.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-snocks-pdp-fabric-closeup-gallery/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.