# Secondary 'Complete the look' button: +€5.1K revenue in test

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells, Add-to-cart & CTA buttons
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/snocks
- Page: https://liftarchive.com/test/drip-snocks-complete-the-look-secondary-cta/

Adding a secondary 'Complete the look' button below Add to Cart lifted revenue during the test from €70K to €75K (+€5.1K) on SNOCKS unisex product pages. DRIP Agency ran this A/B test and published it in its SNOCKS case study. The button linked to complementary products without competing with the main purchase action.

## Result

**+€5.1K revenue in test**

- Revenue during the test: €70K to €75K, reported as a gain of about €5.1K (roughly 7%).
- The test ran on unisex product pages only, so the figure covers a slice of the store's traffic.
- Order value and click-through on the new button were not shared.

## Control

Unisex product pages showed only the Add to Cart button.

## Variant

A secondary 'Complete the look' button sat below Add to Cart and led to complementary products.

## Why it likely won (our reading)

- A secondary style kept Add to Cart as the clear main action, so the button added a path without causing confusion.
- Shoppers looking at one item often want to see what goes with it. The button gave them an easy route.
- The same idea of completeness worked in SNOCKS' cart cross-sell test, which suggests a consistent buyer motive.

## Caveats

The test ran on unisex product pages only. Revenue is the total during the test runtime, not an annual figure. DRIP Agency did not publish sample size, test length or statistical significance.

## How to run this test

- Hypothesis: If we add a secondary 'Complete the look' button below Add to Cart, then revenue per visitor will rise because shoppers get an easy path to matching products.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Conversion rate
- Guardrail: Average order value
- Who should test it: Fashion and lifestyle brands with products that are worn or used together. Keep the button clearly secondary. Stores without natural pairings, or with very busy product pages, may see no gain.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-snocks-complete-the-look-secondary-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.