# Upsells or bundle choices above Add to Cart: +6.12% revenue per user

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells, Bundles & quantity breaks
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/sendafriend
- Page: https://liftarchive.com/test/drip-sendafriend-upsells-or-bundles-above-atc/

A purchase-path variant on SendAFriend's product pages lifted average revenue per user by 6.12%. DRIP Agency ran this three-arm test, comparing the original page with add-on upsells above the button and with a stronger bundle-choice layout, and published it as a case study. The winning arm was labeled Variant C, but the source does not make clear which of the two layouts that was.

## Result

**+6.12% revenue per user**

- Variant C, average revenue per user: +6.12% against the original page.
- The source does not say clearly whether Variant C was the upsell or the bundle layout, so we can't credit the lift to one design.
- No figure was shared for the other variant.
- Significance and sample size were not shared.

## Control

Targeted product pages offered a single purchase path: pick the plush animal and add it to the cart.

## Variant

Two variants ran against the original. One placed add-on upsells above the Add to Cart button; the other gave bundle options a more prominent layout.

## Why it likely won (our reading)

- Gift buyers often want to make a gift feel complete. Offering add-ons or bundles at the point of choice gives them an easy way to do that.
- Showing extra options before the button, not after, lets shoppers build a bigger order in one step instead of meeting a pop-up later.
- Revenue per user can rise from bigger baskets even if fewer people buy, which suits an upsell or bundle test.

## Caveats

This was a three-arm test and the source does not make clear which design was Variant C. Significance, sample size and test length were not shared.

## How to run this test

- Hypothesis: If we show add-on upsells or bundle choices above Add to Cart, then revenue per user will rise because shoppers can build a fuller gift before they commit.
- Primary metric: Average revenue per user
- Guardrail: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Average order value
- Who should test it: Stores with natural add-ons or bundles, such as gifts, care packages or accessories. Test the upsell and the bundle layout as separate arms so you know which one worked. It is less likely to help when products have no sensible add-ons or when the page is already crowded on mobile.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-sendafriend-upsells-or-bundles-above-atc/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.