# Plush animals' personality traits shown in cart: +3.63% RPU

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Headlines, product titles & copy
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/sendafriend
- Page: https://liftarchive.com/test/drip-sendafriend-cart-personality-traits/

Showing each plush animal's personality traits in the cart raised SendAFriend's average revenue per user by 3.63%. DRIP Agency ran this test for SendAFriend, a gifting brand, and published it in its own case study. Before, cart items appeared as plain products.

## Result

**+3.63% RPU**

- Average revenue per user: +3.63%.
- Significance, sample size and test length were not shared for this test.

## Control

Single plush animals appeared in the cart as plain line items with the usual product details.

## Variant

Each single plush animal in the cart also showed its personality traits.

## Why it likely won (our reading)

- Traits turn a line item back into a chosen gift, keeping the emotion alive right before payment.
- DRIP's research found that buyers wanted the recipient to feel seen and cared for. Traits help shoppers picture that.
- Much of SendAFriend's traffic comes from social media, where interest is emotional and can fade fast.

## Caveats

Vendor-reported result. Significance, sample size and duration were not stated.

## How to run this test

- Hypothesis: If we show each gift's personality or story in the cart, then revenue per user will rise because the shopper stays emotionally connected to the gift at checkout.
- Primary metric: Average revenue per user
- Guardrail: Cart-to-checkout rate
- Guardrail: Items removed from cart
- Guardrail: Cart page load time
- Who should test it: Gift and character-led brands where each product has a story. Plain utility products have little to add here.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-sendafriend-cart-personality-traits/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.