# Removing quick shop from collection pages: +2.5% revenue per user

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/purelei
- Page: https://liftarchive.com/test/drip-purelei-remove-plp-quick-shop/

Removing the quick-shop overlay from Purelei's product listing pages raised average revenue per user by 2.5%. DRIP Agency ran this test for Purelei, a German jewelry brand, and published it in its own case study. Without the overlay, shoppers clicked through to full product pages instead.

## Result

**+2.5% revenue per user**

- Average revenue per user: +2.5%.
- Removing a convenience feature increased revenue, which runs against a common assumption.
- Significance, sample size and test length were not shared for this test.

## Control

Product cards on the listing page had a quick-shop or quick-view overlay, so shoppers could add items to cart without leaving the grid.

## Variant

The quick-shop overlay was removed. Clicking a product took shoppers to its full product page.

## Why it likely won (our reading)

- DRIP's reading is that the overlay competed with browsing and led to shallow product decisions.
- Full product pages show more photos, details and proof, which helps justify a jewelry purchase.
- A cleaner grid may have kept the focus on the products' look, a key reason people bought from Purelei.

## Caveats

Vendor-reported result. Significance, sample size and duration for this test were not stated.

## How to run this test

- Hypothesis: If we remove quick shop from listing pages, then revenue per user will rise because shoppers see the full product page before buying.
- Primary metric: Average revenue per user
- Guardrail: Product page views per session
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Who should test it: Brands where looks, detail and emotion drive the purchase, like jewelry or fashion. Stores selling repeat-buy basics may find quick add helps more.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-purelei-remove-plp-quick-shop/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.