# Curated Birthday Box gift bundle: +3.8% revenue per user

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Bundles & quantity breaks
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/purelei
- Page: https://liftarchive.com/test/drip-purelei-birthday-box-bundle/

Offering a curated Birthday Box gift bundle raised Purelei's average revenue per user by 3.8%. DRIP Agency ran this test for Purelei, a German jewelry brand, and published it in its own case study. Before, shoppers had to put a gift together from separate products.

## Result

**+3.8% revenue per user**

- Average revenue per user: +3.8%.
- Where on the site the bundle appeared was not stated.
- Significance, sample size and test length were not shared for this test.

## Control

Shoppers who wanted a gift had to choose and combine separate products themselves.

## Variant

A ready-made Birthday Box bundle was offered, framed as a complete gift.

## Why it likely won (our reading)

- A curated set removes the effort of picking several items that go well together.
- Gifting was one of the strongest buying motives in DRIP's research for Purelei.
- Framing it as a complete gift may make the higher bundle price feel worth it.

## Caveats

Vendor-reported result. The bundle's placement on the site, significance, sample size and duration were not stated.

## How to run this test

- Hypothesis: If we offer a curated gift bundle for a specific occasion, then revenue per user will rise because gift buyers can choose one complete option instead of assembling one.
- Primary metric: Average revenue per user
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Margin per order
- Who should test it: Brands with a large share of gift buyers and products that pair well, like jewelry, beauty or treats. It is less likely to help if most buyers shop for themselves.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-purelei-birthday-box-bundle/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.