# Two-benefit subline under product name: +€28,934/month revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Headlines, product titles & copy
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/oceansapart
- Page: https://liftarchive.com/test/drip-oceansapart-pdp-benefit-subline/

Adding a short subline under the product name that sums up the top two benefits added an estimated €28,934 a month in revenue for Oceansapart. DRIP Agency ran this test for the activewear brand and published it as a case study. The change moved the main reason to buy up to the top of the product page.

## Result

**+€28,934/month revenue**

- Revenue: +€28,934 per month, as reported by the agency.
- The case study does not say how much of the gain came from conversion rate versus order value.
- Sample size, duration and confidence level were not shared.

## Control

The product page header showed the product name with no supporting line. The benefits sat lower on the page.

## Variant

A short subline was added directly under the product name. It summed up the product's top two benefits.

## Why it likely won (our reading)

- Most shoppers look at the title area first. Putting the benefits there means they see a reason to buy without scrolling.
- Two benefits are easy to take in. A short line works better than a long list at the top of the page.
- DRIP's research found that clear product benefits were the strongest purchase driver for this brand.

## Caveats

The monthly revenue figure is the agency's own estimate and the method was not shared. Significance, sample size and test length were also not stated.

## How to run this test

- Hypothesis: If we add a one-line summary of the top two benefits under the product name, then more shoppers will add to cart because they see the reason to buy right away.
- Primary metric: Revenue per visitor on product pages
- Guardrail: Add-to-cart rate
- Guardrail: Conversion rate
- Guardrail: Scroll depth
- Who should test it: Stores whose product names don't explain what makes the item good, such as apparel, wellness or gear. It matters less where the name already says it all or shoppers buy on price alone.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-oceansapart-pdp-benefit-subline/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.