# Bestseller slider moved below categories: +10.4% conversion

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Layout, fonts & visual design, Social proof, authority & press
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/oceansapart
- Page: https://liftarchive.com/test/drip-oceansapart-homepage-bestsellers-below-categories/

Moving the bestseller slider below the category section on Oceansapart's French homepage lifted conversion rate by 10.4% and revenue per user by 13.8%. DRIP Agency ran this test for Oceansapart, an activewear brand selling direct to consumers, and published it as a case study on its own site. Shoppers saw categories first, then best sellers.

## Result

**+10.4% conversion**

- Conversion rate: +10.4%, as reported by DRIP Agency.
- Revenue per user: +13.8%.
- This ran on the French market homepage only, so it may not carry over to other markets.

## Control

On the French homepage, a bestseller slider sat above the product category section.

## Variant

The same bestseller slider was moved below the category section. Nothing else on the page was reported as changed.

## Why it likely won (our reading)

- Categories let visitors choose a path first, such as leggings or sports bras, which matches how many people start shopping.
- Seen after categories, the best sellers may feel more relevant, because shoppers already have a type of product in mind.
- A slider at the top can push the main navigation choices down the page.

## Caveats

French market only. DRIP Agency reported the uplift without sample size, test duration, confidence level or test date. It was one of 18 winning tests in a six-month program.

## How to run this test

- Hypothesis: If we show product categories before the bestseller slider on the homepage, then conversion rate will rise because shoppers pick a path first and see best sellers in context.
- Primary metric: Conversion rate
- Guardrail: Clicks on bestseller products
- Guardrail: Homepage bounce rate
- Guardrail: Revenue per user
- Who should test it: Stores with several distinct categories where visitors arrive with a product type in mind. It may not help single-product brands or stores where one hero product drives most sales.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-oceansapart-homepage-bestsellers-below-categories/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.