# Crossed-out price next to final price: +€43,876/month revenue

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/oceansapart
- Page: https://liftarchive.com/test/drip-oceansapart-clear-discount-price-display/

Showing the crossed-out original price next to the final price on listing pages, product pages and the cart added an estimated €43,876 a month in revenue for Oceansapart. DRIP Agency ran this test for the activewear brand and published it as a case study. Before the change, shoppers had to do mental math or work out discount codes to see what they would pay.

## Result

**+€43,876/month revenue**

- Revenue: +€43,876 per month, as reported by the agency.
- The case study does not break the gain into conversion rate or order value.
- Sample size, duration and confidence level were not shared.

## Control

Discounts were shown in a way that made shoppers do the math or interpret a code. The real price was not obvious on listing, product or cart pages.

## Variant

Each discounted item showed the original price crossed out beside the final price. This was applied across listing pages, product pages and the cart.

## Why it likely won (our reading)

- The brand ran frequent discounts, so the deal was a key part of the decision. If the deal is hard to read, it does less work.
- A crossed-out price makes the saving visible at a glance. No one has to calculate a percentage.
- Showing the same format from listing to cart keeps the price consistent, which may reduce surprise and doubt at checkout.

## Caveats

The monthly revenue figure is the agency's own estimate and the method behind it was not shared. Significance, sample size and test length were also not stated.

## How to run this test

- Hypothesis: If we show the original price crossed out next to the final price on every page, then more shoppers will buy because they can see the real deal without doing math.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Average order value
- Guardrail: Discount code usage at checkout
- Who should test it: Stores that run frequent sales or rely on discount codes, where the final price is not obvious until checkout. It matters less if you rarely discount or already show clear sale prices.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-oceansapart-clear-discount-price-display/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.