# 75% fewer products on the collection page: +14% revenue

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Layout, fonts & visual design
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/de/case-studies/new-shades
- Page: https://liftarchive.com/test/drip-newshades-plp-reduced-collection/

Cutting the product listing page down to about a quarter of the range lifted revenue by 14% for New Shades, an online store for blinds and sun protection. DRIP Agency ran the test and published it as a case study on its German site. Showing 75% fewer products made more money, not less.

## Result

**+14% revenue**

- Revenue: +14% against the full collection.
- The variant did this with 75% fewer products on the page.
- Only headline figures were shared. Significance, sample size and test length were not.

## Control

The product listing page showed the full collection of blinds and sun-protection products.

## Variant

The listing page showed a reduced collection, about 75% fewer products than before.

## Why it likely won (our reading)

- Too many similar options can stall a decision. A shorter list makes it easier to compare and pick.
- Blinds can look alike in a grid. Fewer products may help each one stand out.
- A smaller set likely put the best sellers up front, so more shoppers saw products that tend to sell.

## Caveats

Facts come from DRIP's German case study, which gives only headline figures. Significance, sample size and which products were removed were not shared.

## How to run this test

- Hypothesis: If we show a smaller, curated set of products on the listing page, then revenue will rise because shoppers face fewer similar options and decide faster.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Search and filter usage
- Guardrail: Average order value
- Who should test it: Stores with large ranges of similar-looking products, such as home goods, blinds or basics. Choose the kept products by sales data. It may hurt stores where shoppers come for breadth, or where many buyers want a specific niche item.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-newshades-plp-reduced-collection/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.