# 'Continue' button changed to 'Choose 3 boxes': +7.3% RPU

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Add-to-cart & CTA buttons
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/livefresh
- Page: https://liftarchive.com/test/drip-livefresh-configurator-specific-cta/

Changing a generic "Continue" button to one naming the selected quantity, such as "Choose 3 boxes", raised Livefresh's revenue per user by 7.3%. DRIP Agency ran this test in Livefresh's food-cleanse configurator and published it in its own case study. Only the button copy changed.

## Result

**+7.3% RPU**

- Revenue per user: +7.3%.
- Significance, sample size and test length were not shared for this test.

## Control

In the food-cleanse configurator, the button to move to the next step said "Continue".

## Variant

The button named the action tied to the shopper's chosen quantity, for example "Choose 3 boxes".

## Why it likely won (our reading)

- The specific label confirms what the shopper picked before they move on.
- "Continue" says nothing about what happens next, which can cause hesitation in a multi-step flow.
- Echoing the quantity makes the choice feel settled, which may cut second-guessing.

## Caveats

Vendor-reported result. The test ran in a configurator step, drawn here as a product page. Significance, sample size and duration were not stated.

## How to run this test

- Hypothesis: If we change the configurator button from "Continue" to copy naming the chosen option, then revenue per user will rise because shoppers know exactly what they are confirming.
- Primary metric: Revenue per user
- Guardrail: Configurator completion rate
- Guardrail: Average order value
- Guardrail: Mix of quantities chosen
- Who should test it: Stores with step-by-step builders, quantity pickers or subscription setups. On a simple one-click product page, the effect may be small.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-livefresh-configurator-specific-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.