# Bundle accordion turned into product cards with add-to-cart: +7.5% RPU

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Bundles & quantity breaks, Product cards & quick add
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/livefresh
- Page: https://liftarchive.com/test/drip-livefresh-bundles-section-product-cards/

Replacing a collapsed bundle accordion with scannable bundle cards on Livefresh's listing page raised revenue per user by 7.5%. DRIP Agency ran this test for Livefresh, a German juice cleanse and health food brand, and published it in its own case study. The new cards showed details, images, price and an add-to-cart button for each bundle.

## Result

**+7.5% RPU**

- Revenue per user: +7.5%.
- Significance, sample size and test length were not shared for this test.

## Control

The listing page had an "Unsere Bundles" ("Our bundles") section. The bundles sat in a collapsed accordion, so their details were hidden until opened.

## Variant

Each bundle appeared as a card with product details, images, price and its own add-to-cart button, right in the listing page.

## Why it likely won (our reading)

- The accordion hid the facts shoppers needed to choose a bundle.
- Showing price and contents up front makes bundles easy to compare.
- An add-to-cart button on each card removes a step between interest and purchase.

## Caveats

Vendor-reported result. Significance, sample size and duration were not stated.

## How to run this test

- Hypothesis: If we show bundles as open cards with details, price and add-to-cart instead of a collapsed accordion, then revenue per user will rise because shoppers can compare and buy without extra clicks.
- Primary metric: Revenue per user
- Guardrail: Bundle share of orders
- Guardrail: Conversion rate
- Guardrail: Average order value
- Who should test it: Stores that sell bundles or programs that differ in contents and price. If you have only one bundle, the gain is likely smaller.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-livefresh-bundles-section-product-cards/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.