# Cart page replaced by a one-CTA cart drawer with upsells: +14.2% RPU

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Cart drawers & slide carts, Upsells & cross-sells
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/kickz
- Page: https://liftarchive.com/test/drip-kickz-remove-cart-page-drawer-upsell/

Removing the separate cart page and sending desktop shoppers to a cart drawer with one call to action and an upsell section lifted revenue per user by 14.2%. DRIP Agency ran this test for Kickz, a German sneaker and streetwear retailer, and published it as a case study on its own site. The drawer also added upsells, so the cart change and the extra product exposure were tested together.

## Result

**+14.2% RPU**

- Revenue per user: +14.2% on desktop, as reported by DRIP Agency.
- Conversion rate and average order value were not shared, so it is unclear whether more people bought or the same people spent more.
- The result applies to desktop only. Mobile was not part of this test.

## Control

On desktop, adding a product led to a separate cart page. That page offered several calls to action, so shoppers had more than one path to choose from.

## Variant

The cart page was removed. Shoppers saw a slimmer cart drawer with a single checkout button and a section of upsell products.

## Why it likely won (our reading)

- One clear next step leaves less to decide. Several CTAs on a cart page can split attention.
- A drawer keeps shoppers on the page they were browsing, which saves a page load.
- The upsell section put more products in front of people at a moment when they were already buying, which can raise order value.
- Because the drawer and the upsells shipped in one variant, we cannot tell which part did more of the work.

## Caveats

Desktop only. DRIP Agency reported the uplift without sample size, test duration or confidence level. The test was one of 83 Kickz ran with DRIP from 2020 over three years, and no test date was given.

## How to run this test

- Hypothesis: If we replace the desktop cart page with a cart drawer that has one checkout button and an upsell row, then revenue per user will rise because shoppers face fewer choices and see relevant add-ons without leaving the page.
- Primary metric: Revenue per user (desktop)
- Guardrail: Checkout start rate
- Guardrail: Average order value
- Guardrail: Cart abandonment rate
- Who should test it: Stores with a busy cart page and a catalogue that has natural add-ons, such as fashion or sneakers. It may not help if the cart page carries information shoppers need, such as delivery options or complex bundles.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-kickz-remove-cart-page-drawer-upsell/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.