# Numbered pagination instead of 'Load more' scroll: +10.3% RPU

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Layout, fonts & visual design, Filters, sorting & site search
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/kickz
- Page: https://liftarchive.com/test/drip-kickz-plp-pagination-vs-infinite-scroll/

Replacing infinite scroll and a 'Load more' button with classic numbered pagination on listing pages lifted revenue per user by 10.3%. DRIP Agency ran this test for Kickz, a German sneaker and streetwear retailer, and published it as a case study on its own site. DRIP's reading was that page numbers give shoppers more control over browsing.

## Result

**+10.3% RPU**

- Revenue per user: +10.3%, as reported by DRIP Agency.
- Pages per session, product clicks and conversion rate were not shared.

## Control

Listing pages loaded more products as shoppers scrolled, with a 'Load more' button to pull in the next set.

## Variant

Listing pages used traditional numbered pagination, so shoppers moved between fixed pages of products.

## Why it likely won (our reading)

- Page numbers tell shoppers where they are and how much is left, which can make browsing feel more manageable.
- It is easier to return to a product found on page 3 than to find it again in a long scroll.
- Endless scroll can keep people browsing without deciding. A clear end to each page may prompt a choice.

## Caveats

DRIP Agency reported the uplift without sample size, test duration or confidence level. The test was one of 83 Kickz ran with DRIP from 2020 over three years, and no test date was given.

## How to run this test

- Hypothesis: If we replace infinite scroll with numbered pagination on listing pages, then revenue per user will rise because shoppers feel more in control and can find products again more easily.
- Primary metric: Revenue per user
- Guardrail: Product page click-through from listings
- Guardrail: Pages viewed per session
- Guardrail: Bounce rate on listing pages
- Who should test it: Stores with large catalogues where shoppers compare many items, like fashion or footwear. It may not help small catalogues or mobile-heavy stores where scrolling feels natural.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-kickz-plp-pagination-vs-infinite-scroll/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.