# 'Hot' and 'Bestseller' badges on listing pages: +13.9% RPU

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Bestseller badges & product labels, Social proof, authority & press
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/kickz
- Page: https://liftarchive.com/test/drip-kickz-plp-hot-bestseller-badges/

Adding 'Hot' and 'Bestseller' badges to product tiles on listing pages lifted revenue per user by 13.9%. DRIP Agency ran this test for Kickz, a German sneaker and streetwear retailer, and published it as a case study on its own site. The badges went on hype items, new releases and the best-selling products.

## Result

**+13.9% RPU**

- Revenue per user: +13.9%, as reported by DRIP Agency.
- Click-through and conversion rate were not shared.

## Control

Product listing pages showed plain tiles. Nothing set trending or popular products apart from the rest.

## Variant

Tiles for hype products, releases and best sellers carried a 'Hot' or 'Bestseller' badge.

## Why it likely won (our reading)

- Badges give shoppers a fast way to scan a long grid and spot what other people want.
- A bestseller label works as social proof. It suggests the product is a safe pick.
- In sneaker culture, a 'Hot' tag can signal scarcity and status, which may speed up a purchase decision.

## Caveats

DRIP Agency reported the uplift without sample size, test duration or confidence level. The test was one of 83 Kickz ran with DRIP from 2020 over three years, and no test date was given.

## How to run this test

- Hypothesis: If we add 'Hot' and 'Bestseller' badges to trending and top-selling product tiles, then revenue per user will rise because shoppers can spot popular products faster and trust them more.
- Primary metric: Revenue per user
- Guardrail: Product page click-through from listings
- Guardrail: Return rate on badged products
- Guardrail: Conversion rate on non-badged products
- Who should test it: Stores with large grids and clear sales leaders, especially in trend-driven categories. It may do little if nearly every product gets a badge, or if your catalogue is small and easy to scan.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-kickz-plp-hot-bestseller-badges/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.