# '100% Merino Wolle' badge on product pages: +€232,500 a month

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Bestseller badges & product labels
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/giesswein
- Page: https://liftarchive.com/test/drip-giesswein-pdp-merino-wool-badge/

Adding a prominent '100% Merino Wolle' badge to Giesswein product pages added an estimated €232,500 in revenue per month. DRIP Agency ran this test for Giesswein, an Austrian premium wool footwear brand, and published it as a case study on its own site. The badge was framed as a sign of quality rather than an eco claim, because DRIP's research found quality was the main reason people bought.

## Result

**+€232,500 a month**

- Revenue: +€232,500 per month, as estimated by DRIP Agency. This was the largest single win in the Giesswein program.
- No percentage lift, conversion rate or revenue per user figure was shared for this test.
- The monthly figure is a projection from the test, not audited revenue.

## Control

Product pages mentioned the Merino wool only inside the product description, where many shoppers would not see it.

## Variant

A clear '100% Merino Wolle' badge appeared on the product page itself, presented as a quality cue.

## Why it likely won (our reading)

- The material is the product's main selling point. Moving it out of the description put it in front of every visitor.
- DRIP's research found that a first impression of quality drove purchases, so the badge spoke to the top reason to buy.
- A clear quality signal can help a premium price feel justified without a discount.

## Caveats

DRIP Agency reported the result as extra monthly revenue in euros, with no sample size, test duration, confidence level or test date. It was one of many tests in a program that began in 2020.

## How to run this test

- Hypothesis: If we show our key material as a badge near the product title, then revenue per user will rise because shoppers see the main quality proof before they judge the price.
- Primary metric: Revenue per user
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Average order value
- Who should test it: Premium brands whose material or build is a real reason to buy, such as wool, leather or cashmere. It will likely do little if the material is common or not what shoppers care about.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-giesswein-pdp-merino-wool-badge/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.