# Wool and care section on product pages: +€52,470 a month

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Headlines, product titles & copy, Layout, fonts & visual design
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/giesswein
- Page: https://liftarchive.com/test/drip-giesswein-pdp-material-care-section/

Adding a dedicated section on wool properties and care instructions to Giesswein product pages added an estimated €52,470 in revenue per month. DRIP Agency ran this test for Giesswein, an Austrian premium wool footwear brand, and published it as a case study on its own site. The section aimed to show the wool as premium and long-lasting.

## Result

**+€52,470 a month**

- Revenue: +€52,470 per month, as estimated by DRIP Agency.
- No percentage lift, conversion rate or revenue per user figure was shared.
- The monthly figure is a projection from the test, not audited revenue.

## Control

Product pages had no section about the material or how to look after it.

## Variant

A dedicated section on the product page explained the wool's properties and gave care instructions.

## Why it likely won (our reading)

- Care instructions answer a worry many buyers have about wool: will it last?
- Explaining what the material does supports a premium price.
- It built on the same quality theme as the Merino badge test, which DRIP's research had found to be the main purchase driver.

## Caveats

DRIP Agency reported the result as extra monthly revenue in euros, with no sample size, test duration, confidence level or test date. It was one of many tests in a program that began in 2020.

## How to run this test

- Hypothesis: If we add a section on material properties and care to product pages, then revenue per user will rise because shoppers trust that the product will last and justify its price.
- Primary metric: Revenue per user
- Guardrail: Add-to-cart rate
- Guardrail: Scroll depth to the add-to-cart area
- Guardrail: Return rate
- Who should test it: Brands selling products where material and durability matter, such as wool, leather or technical fabrics. It may not help low-cost or throwaway items where care is not a concern.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-giesswein-pdp-material-care-section/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.