# Scannable benefit copy for Recovery Boots modes: +10.6% RPU

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Headlines, product titles & copy
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/blackroll
- Page: https://liftarchive.com/test/drip-blackroll-recovery-boots-mode-benefits/

Rewriting the Recovery Boots mode slider as short, benefit-led copy lifted revenue per user by 10.6% on BLACKROLL's product page. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. The agency reports €9.8K of extra revenue during the test.

## Result

**+10.6% RPU**

- Revenue per user: +10.6%.
- Extra revenue: about €9.8K during the test runtime. This is not a monthly or yearly figure.
- Sample size, duration and confidence level were not shared.

## Control

The product page explained the boots' modes in a slider with dense, technical text. Shoppers had to read closely to see what each mode did for them.

## Variant

The same slider used short, scannable copy for each mode. Each one led with what it does for the user.

## Why it likely won (our reading)

- Recovery boots are a complex, pricey product. Shoppers need to understand the modes before they feel the price is fair.
- Benefit-led copy answers 'what does this do for me' faster than a technical description.
- Short text is easier to read on a phone, and most of BLACKROLL's traffic was mobile.

## Caveats

The revenue figure covers the test runtime, which was not stated. Significance and sample size were not shared.

## How to run this test

- Hypothesis: If we rewrite feature explanations as short, benefit-led copy, then revenue per user will rise because shoppers understand the value faster.
- Primary metric: Revenue per user on the product page
- Guardrail: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Who should test it: Stores selling technical products with several modes, settings or features that are hard to grasp. It matters less for simple products where the features are already obvious.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-blackroll-recovery-boots-mode-benefits/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.