# Numbered, labelled shots of massage gun heads: +11.3% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/blackroll
- Page: https://liftarchive.com/test/drip-blackroll-fascia-gun-heads-labeled-shots/

Replacing a lifestyle image of the fascia gun attachment heads with numbered, labelled product shots lifted conversion rate by 11.3% and revenue per user by 10.4% for BLACKROLL. DRIP Agency ran this test for the recovery and wellness brand and published it as a case study. Each head got a short note explaining what it is for.

## Result

**+11.3% conversion**

- Conversion rate: +11.3%.
- Revenue per user: +10.4%. Most of the revenue gain seems to come from more people buying.
- Sample size, duration and confidence level were not shared.

## Control

The product page showed the attachment heads in a lifestyle image. It was not clear what each head was or how to use it.

## Variant

Each head was shown in a clear, numbered product shot with a label. A short line explained its use.

## Why it likely won (our reading)

- Shoppers want to know what they get in the box. Clear shots of each head answer that quickly.
- Short use notes reduce doubt about whether the gun fits their needs.
- A lifestyle image sets a mood but hides detail. For a tool, clarity may matter more than mood.

## Caveats

Significance, sample size and test length were not shared. The numbers come from the agency's own case study.

## How to run this test

- Hypothesis: If we show each included accessory in a numbered, labelled shot with a short use note, then more shoppers will buy because they understand what they get.
- Primary metric: Conversion rate on the product page
- Guardrail: Revenue per user
- Guardrail: Image gallery engagement
- Guardrail: Return rate
- Who should test it: Stores selling tools or devices with several parts, attachments or accessories. It matters less for single-piece products or ones bought mostly on look and feel.

---

Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-blackroll-fascia-gun-heads-labeled-shots/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.