# More prominent money-back guarantee: -9.2% purchases

- Outcome: Lost
- Page type: Other (Ecommerce)
- Elements: Money-back guarantee & returns
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/beauty-tech-product-selection
- Page: https://liftarchive.com/test/drip-beautytech-prominent-guarantee/

Making a money-back guarantee more prominent cut purchases by 9.2%. DRIP Agency ran the test for a DTC beauty-tech brand and published it as a case study. The variant was stopped and never rolled out.

## Result

**-9.2% purchases**

- Purchases: -9.2% against the control. This was a clear loss.
- The variant was stopped and not rolled out.
- Significance and sample size were not shared.

## Control

The page showed the brand's existing money-back guarantee in its usual, less prominent form.

## Variant

The guarantee became a more prominent block, meant to reduce the feeling of risk before buying.

## Why it likely lost (our reading)

- A large guarantee block can make shoppers think about failure. It may suggest the product often doesn't work, which raises doubt instead of lowering it.
- The product page was already long, so another big block may have added clutter and pushed key content down.
- DRIP's next step was shorter trust cues, which suggests the size of the block, not the guarantee itself, was the issue. That is our reading.

## Caveats

Significance and sample size were not shared, and the page type was not stated. The loss was enough for the team to stop the test.

## How to run this test

- Hypothesis: If we make the money-back guarantee more prominent, then purchases will rise because shoppers feel less risk. Test it against a short trust line too, since a big block can backfire.
- Primary metric: Purchases (conversion rate)
- Guardrail: Revenue per visitor
- Guardrail: Return or refund rate
- Guardrail: Add-to-cart rate
- Who should test it: Brands selling products where results are uncertain, such as beauty, health or devices. Try a short guarantee line near the buy button before a big block. Be careful if the guarantee already shows clearly, since this test shows more emphasis can hurt.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-beautytech-prominent-guarantee/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.