# Mobile product picker by shopper priority: +6.5% purchases

- Outcome: Won
- Page type: Other (Ecommerce)
- Elements: Product finder quizzes, Variant, size & option selectors
- Test run by: [DRIP Agency](https://liftarchive.com/practitioners/drip-agency/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://dripagency.de/case-studies/beauty-tech-product-selection
- Page: https://liftarchive.com/test/drip-beautytech-mobile-priority-product-selector/

Letting mobile shoppers choose what matters most to them, then highlighting the matching product option, lifted purchases by 6.5%. DRIP Agency ran the test for a DTC beauty-tech brand and published it as a case study. The other options stayed visible, so shoppers were guided but not boxed in.

## Result

**+6.5% purchases**

- Purchases on mobile: +6.5% against the control.
- DRIP's testing tool marked it a winner.
- The test was mobile only, so the effect on desktop is unknown.
- Significance and sample size were not shared.

## Control

Mobile shoppers saw the standard product choice, with several variants and bundles to compare on their own.

## Variant

Mobile shoppers first picked a priority: application time, value for money or the overall package. The matching product option was then highlighted, and the others stayed on screen.

## Why it likely won (our reading)

- The brand had several variants and bundles. On a small screen, comparing them is hard, and a guided pick cuts that work.
- Asking about priorities matches how people think: they know what they care about before they know which bundle fits.
- Keeping other options visible avoids the feeling of being pushed, so shoppers who disagree can still choose freely.

## Caveats

Mobile only, and the page type was not stated. Significance and sample size were not shared.

## How to run this test

- Hypothesis: If we let mobile shoppers pick their main priority and highlight the matching option, then purchases will rise because choosing between several variants becomes easier on a small screen.
- Primary metric: Purchases (mobile conversion rate)
- Guardrail: Average order value
- Guardrail: Revenue per visitor
- Guardrail: Product page exit rate
- Who should test it: Stores with three or more variants or bundles that differ in clear ways, especially with heavy mobile traffic. It is unlikely to help when there is only one product option or the choice is simple, like size or color.

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Credit: DRIP Agency ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/drip-beautytech-mobile-priority-product-selector/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.