# Drain Field Cleaner product page redesign: +23.15% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Reviews & star ratings, FAQ sections
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/our-work/dr-pooper-shopify-cro-case-study-pdp-conversion
- Page: https://liftarchive.com/test/dr-pooper-drain-field-cleaner-pdp-redesign/

A redesigned Drain Field Cleaner product page lifted conversion rate by 23.15% for septic care brand Dr Pooper. Blend Commerce ran this A/B test in Intelligems. Several changes shipped together, so the gain belongs to the redesign as a whole, not to any one element.

## Result

**+23.15% conversion**

- Conversion rate: +23.15%, reported at 95% statistical significance.
- Revenue per visitor: +23.44%.
- Add-to-cart rate: +22.21%.
- Roughly 113 extra orders a month, by the case study's estimate.

## Control

The original page hid key buying content low down. Few mobile visitors reached the value props, the subscription fee or the reviews.

## Variant

A redesigned page with a clearer above-the-fold layout, stronger value props, a featured review, easier-to-scan accordions and better product images, built with mobile and paid traffic in mind.

## Why it likely won (our reading)

- Most visitors landed straight on product pages from mobile and paid channels, so the first screen had to do the selling.
- Shoppers were already adding to cart but not finishing. Moving trust content like a featured review higher may have settled doubts sooner.
- Scannable accordions make product details easier to check without long scrolling on a phone.

## Caveats

This was a bundled redesign: many changes were tested together, so the result can't be credited to any single element. Sample size and test length were not shared, and results were measured on this one product.

## How to run this test

- Hypothesis: If we restructure a high-traffic product page so value props, a featured review and key buying details appear near the top, then conversion will rise because mobile visitors from paid ads see reasons to trust and buy before they leave.
- Primary metric: Conversion rate on the tested product
- Guardrail: Revenue per visitor
- Guardrail: Subscription uptake
- Guardrail: Bounce rate from paid traffic
- Who should test it: Brands whose traffic lands mainly on one or two product pages from paid mobile ads. If you want to know which element matters, test changes one at a time instead of as a bundle.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dr-pooper-drain-field-cleaner-pdp-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.