# Focused mobile search with popular searches: +26.55% conversion

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/dorado-fashion/
- Page: https://liftarchive.com/test/dorado-fashion-mobile-search-overlay-popular-searches/

Redesigning mobile search to focus the screen on the search bar and suggest popular searches lifted conversion rate by 26.55% for jewelry store Dorado Fashion. Wingify Services ran the test, and it was published as a VWO case study. It ran for 33 days on mobile.

## Result

**+26.55% conversion**

- Conversion rate: +26.55% against the old search.
- Sample size and confidence level were not shared.

## Control

Heatmaps showed 30% of homepage visitors tapped the search icon, but only 1% searched. Results were often inaccurate, and the page behind the search bar distracted visitors.

## Variant

Tapping search focused the whole screen on the search bar. It also showed a curated list of popular searches that led to chosen landing pages.

## Why it likely won (our reading)

- Blocking out the background removed the distraction the heatmaps had pointed to.
- Curated popular searches give shoppers a one-tap route and avoid the inaccurate results of typed queries.
- Many visitors already opened search, so fixing what happened next reached a large group of shoppers.

## Caveats

Sample size and significance were not published, and the result comes from the testing vendor. Dorado Fashion gets most of its traffic from mobile, so the lift may be larger than on desktop-heavy stores.

## How to run this test

- Hypothesis: If we make mobile search a full-screen view with curated popular searches, then more searchers will reach relevant products and buy, because the background no longer distracts them and they don't depend on weak search results.
- Primary metric: Mobile conversion rate
- Guardrail: Search-to-product-view rate
- Guardrail: Search exits
- Guardrail: Revenue per visitor
- Who should test it: Mobile-heavy stores where many visitors open search but few complete a query, or where search results are weak. If search already works well and is widely used, expect a smaller gain.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dorado-fashion-mobile-search-overlay-popular-searches/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.