# '1 product away' extra 30% off in mini cart: +14.14% purchases

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Cart drawers & slide carts, Bundles & quantity breaks, Pricing, discounts & savings display
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/dorado-fashion/
- Page: https://liftarchive.com/test/dorado-fashion-mini-cart-bundle-offer/

Adding a mini cart notice that one more product would unlock an extra 30% off lifted purchases by 14.14% for jewelry store Dorado Fashion. Wingify Services ran the test, and it was published as a VWO case study. It ran for 26 days on all devices.

## Result

**+14.14% purchases**

- Purchases (visits to the thank-you page): +14.14%.
- The test aimed to raise average order value, but no AOV result was shared.
- The variant was then shown to all visitors.

## Control

After a shopper added one product, the mini cart showed no offer and no savings.

## Variant

The mini cart showed the notice "You are 1 product away to get Extra 30% Off".

## Why it likely won (our reading)

- The offer gives a clear reason to finish the order now and to add a second item.
- Showing the saving right after add-to-cart catches shoppers at a moment of intent.
- The team had seen confusion about total savings. A single, plain offer may have cleared that up.

## Caveats

The goal was average order value, but only the purchase lift was reported, so the effect on order size and margin is unknown. Sample size and confidence were not shared.

## How to run this test

- Hypothesis: If we tell shoppers in the mini cart that one more item unlocks a bigger discount, then more of them will complete a purchase and add items, because the reward is clear and close.
- Primary metric: Purchase conversion rate
- Guardrail: Average order value
- Guardrail: Gross margin per order
- Guardrail: Discount cost as a share of revenue
- Who should test it: Stores with low-cost items that shoppers often buy in multiples, like jewelry or accessories. It is risky where margins are thin, since a 30% discount can cost more than the extra orders bring in.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dorado-fashion-mini-cart-bundle-offer/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.