# Three free treats popup vs 15% off: +26% email capture, +$60,000/mo

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Popups & email capture, Free gifts & gift with purchase
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/free-gifts-vs-discounts-popup-offers-case-study
- Page: https://liftarchive.com/test/dog-treats-popup-three-free-gifts/

Offering three named, pictured free treats on a first order over $60 beat a 15% off email popup, lifting email capture by 26%, order value by 25%, and revenue by about $60,000 a month. Convertibles ran this test of a control plus four variations for an 8-figure dog treats brand and published it as a Convertibles case study. The offers ranked in a clear order: three gifts, then one gift, then $10 off $60, then 15% off.

## Result

**+26% email capture, +$60,000/mo**

- Email capture rate: +26% for three free gifts against 15% off.
- Average order value: +25%, helped by the $60 minimum.
- Monthly revenue: about +$60,000, as reported by the agency.
- One free gift beat both dollar-off offers, and $10 off $60 beat 15% off.
- $20 off $120 was held back by its higher threshold.

## Control

A sitewide popup offered 15% off with no minimum spend. It showed brand colours, trust badges and a photo of a dog.

## Variant

The winning popup said "These three gifts are FREE" and pictured two Himalayan Yak Cheese Chews and a 6" Hickory Smoked Bully Stick, free on a first order over $60, with a while-stocks-last line. Other versions offered one free chew, $10 off $60, and $20 off $120.

## Why it likely won (our reading)

- Two extra low-cost treats made the offer look far more valuable without costing much more.
- A pictured treat is easier to want than a percentage, especially when the buyer is shopping for their dog.
- A $60 minimum is a few items, which feels reachable early in a visit; $120 likely felt like too big a commitment.
- The while-stocks-last line gave shoppers a soft reason to act now.

## Caveats

The winner changed the offer type and added a $60 minimum, product photos and a scarcity line at once. Results are agency-reported, and sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we replace our percentage-off popup with named, pictured free gifts above a reachable minimum spend, then email capture and order value will rise because the offer feels more valuable and concrete.
- Primary metric: Revenue per visitor
- Guardrail: Gross margin per order
- Guardrail: Email capture rate
- Guardrail: Conversion rate
- Who should test it: Stores with low-cost, well-understood items to give away, especially in emotional categories such as pets, children or self-care. For commodity products bought mainly on price, a discount may still win.

---

Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dog-treats-popup-three-free-gifts/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.