# Need-based treat finder high on the homepage: +$17,813/month

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Product finder quizzes, Product cards & quick add
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/need-based-product-finder-case-study
- Page: https://liftarchive.com/test/dog-treats-homepage-need-based-finder/

Placing a need-based category finder right below the homepage banner, above the best sellers, added an estimated $17,813 a month in revenue. Convertibles ran this A/B/n test with five versions in Intelligems for an 8-figure dog treats brand. The finder sorts treats by the dog's need instead of showing products first.

## Result

**+$17,813/month**

- Monthly revenue: an estimated +$17,813 for the finder placed above the best sellers, as reported by the agency.
- The same finder placed below the best sellers did not win, with text links or with bolder buttons.
- A hybrid version, with a best-seller carousel first and the finder below, also lost.
- No conversion rate, click or confidence figures were published.

## Control

The second fold showed an 'Our most loved treats' section of product cards with ratings, prices and Quick Shop buttons.

## Variant

A 'Treats for every pup' finder with four need-based categories (Powerful Chewers, Picky Eaters, Sensitive Stomachs, Training Rewards) sat right below the banner, above the best sellers.

## Why it likely won (our reading)

- Shoppers think about their dog's needs, not product names, so the finder matches how they decide.
- Four choices are easier to scan than a grid of many products.
- Putting the finder first guides visitors before they meet a wall of options.

## Caveats

The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.

## How to run this test

- Hypothesis: If we add a need-based category finder above our best sellers on the homepage, then more visitors will buy because they can find the right product without sorting through many options.
- Primary metric: Revenue per visitor
- Guardrail: Clicks to collection and product pages
- Guardrail: Add-to-cart rate
- Guardrail: Average order value
- Who should test it: Stores with many products serving different needs or use cases. Single-product brands will see little benefit.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dog-treats-homepage-need-based-finder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.