# Dog-size filter pills on collection page: +$39,779/month revenue

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Filters, sorting & site search
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/collection-page-filter-pills-dog-size-case-study
- Page: https://liftarchive.com/test/dog-treats-collection-filter-pills-dog-size/

Adding filter pills by dog size (puppy, small, medium, large) to a collection page added $39,779 a month in revenue. Convertibles ran this A/B/n test with five variations for an 8-figure dog treats brand. Pills by need, diet and product type were also tested and lost to dog size.

## Result

**+$39,779/month revenue**

- Revenue: +$39,779 per month for the dog-size pills, as estimated by the agency.
- Dog size beat need-based, diet-based and product-type pills.
- Need-based pills had won on this brand's homepage but did not win here.
- No conversion rate, sample size or confidence level was shared.

## Control

The collection page hid filters behind a button that opened a modal, next to a sort dropdown and a two-column product grid.

## Variant

A row of filter pills sat above the grid: Puppy, Small Dog, Medium Dog and Large Dog. Other variations used pills for needs (such as picky eaters), diets (such as poultry-free) or product types (such as bully sticks).

## Why it likely won (our reading)

- Every owner knows their dog's size, so choosing a pill takes no thought. Labels like 'powerful chewer' need a judgment call.
- Size is also a safety question, since treats too big or small for a dog can be a hazard. A size filter reassures as well as narrows.
- Diet filters apply to fewer shoppers, and product types reflect how the brand sorts stock rather than how owners shop.

## Caveats

Revenue is agency-reported. Sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we show visible filter pills based on who the product is for, then revenue per visitor will rise because shoppers can narrow the range in one tap with no guesswork.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Pill tap rate
- Guardrail: Product click-through rate
- Who should test it: Stores where one simple trait decides fit, such as pet size, skin type or age. If your shoppers already know the exact product they want, pills may matter less.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dog-treats-collection-filter-pills-dog-size/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.