# Category quick links for new homepage visitors: +7.1% revenue

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/dime
- Page: https://liftarchive.com/test/dime-new-visitor-homepage-quick-links/

Showing category quick links on the homepage to new visitors only lifted revenue by 7.1% for DIME Beauty. Visually ran the test and published it as a case study.

## Result

**+7.1% revenue**

- Revenue: +7.1% for the variant.
- The change was personalized: only new visitors saw the links.
- No conversion rate, sample size or confidence level was shared.

## Control

The homepage with no category shortcuts.

## Variant

New visitors saw a row of category quick links on the homepage. Returning visitors saw the usual page.

## Why it likely won (our reading)

- New visitors don't know the range yet. Shortcuts show what the brand sells at a glance.
- Quick links cut the steps between landing and a relevant product list.
- Returning visitors, who already know their way around, were left alone.

## Caveats

Only new visitors saw the change. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.

## How to run this test

- Hypothesis: If we show new visitors category quick links on the homepage, then revenue will rise because first-time shoppers find the right products faster.
- Primary metric: Revenue per new visitor
- Guardrail: Conversion rate
- Guardrail: Homepage bounce rate
- Who should test it: Stores with several distinct categories and a steady flow of first-time visitors. A one-product store gains little from category links.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dime-new-visitor-homepage-quick-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.