# 'Your cart is ready' mobile homepage reminder: +24.3% conversion

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Cart drawers & slide carts, Sales, urgency & limited-time offers
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/dime
- Page: https://liftarchive.com/test/dime-mobile-homepage-cart-ready-reminder/

Showing a 'Your cart is ready' reminder on the mobile homepage to shoppers who had left items in their cart lifted conversion rate by 24.3% for DIME Beauty, a skincare brand. Visually ran the test and published it as a case study.

## Result

**+24.3% conversion**

- Conversion rate: +24.3% for the variant.
- The lift applies to cart abandoners on mobile, the only group who saw the reminder.
- No revenue figure, sample size or confidence level was shared.

## Control

The mobile homepage, with no reminder for shoppers who had abandoned a cart.

## Variant

Returning cart abandoners on mobile saw a 'Your cart is ready' reminder on the homepage.

## Why it likely won (our reading)

- Cart abandoners have already shown strong intent, so a nudge can bring them back to checkout.
- On mobile, finding the cart again takes taps. A reminder on the first screen cuts that effort.
- The message is personal: it refers to the shopper's own cart, not a general offer.

## Caveats

The test targeted only mobile cart abandoners, so the lift may not carry over to all visitors. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.

## How to run this test

- Hypothesis: If we show returning cart abandoners a 'Your cart is ready' reminder on the mobile homepage, then conversion rate will rise because they get a one-tap route back to checkout.
- Primary metric: Conversion rate among returning cart abandoners
- Guardrail: Revenue per session
- Guardrail: Homepage bounce rate
- Guardrail: Average order value
- Who should test it: Stores with lots of mobile traffic and returning visitors who leave carts. It needs a tool that can spot cart abandoners. It does nothing for first-time visitors.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dime-mobile-homepage-cart-ready-reminder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.