# DFTBA theme migration and creator templates: +52% conversion rate

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Themes, page builders & page speed, Filters, sorting & site search, Product cards & quick add
- Test run by: [Prismfly](https://liftarchive.com/practitioners/prismfly/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://prismfly.com/case-study/dftba
- Page: https://liftarchive.com/test/dftba-theme-migration-creator-templates/

DFTBA's move to a new Shopify theme, with legacy apps removed and new creator page templates, was followed by a 52% rise in conversion rate. Prismfly ran the project for the creator merchandise store and published it as a Prismfly case study. It compares the month after launch with the month before, and many changes shipped together, so it is not a split test.

## Result

**+52% conversion rate**

- Conversion rate: +52% in the month after launch compared with the month before. This is the headline number.
- Average order value: +6%.
- Total orders: +127%, which Prismfly describes as a short-term spike after launch. Treat it as a launch effect, not a lasting gain.
- Traffic also rose after launch, so part of the change may come from who visited, not just the new site.

## Control

An aging Shopify theme that relied on a patchwork of older apps and scripts, with filtering and product-card label issues.

## Variant

A new Shopify theme (Broadcast) with legacy apps removed, creator templates driven by metafields, fixed filtering and better creator labels on product cards.

## Why it likely won (our reading)

- Removing app bloat probably made pages load faster and behave more reliably.
- Creator templates gave each creator a consistent page with a bio, images and featured products, which may help fans find what they came for.
- Working filters and clearer creator labels on product cards likely made browsing a large catalog easier.
- Launch buzz and a traffic increase may have boosted the month-after numbers.

## Caveats

Before/after comparison of one month against the prior month, with many changes bundled and traffic also rising. Agency-reported, with no sample size shared.

## How to run this test

- Hypothesis: If we replace an app-heavy theme with a leaner one and give each creator or brand a structured template with working filters, then conversion will rise because shoppers find the right products faster on pages that load reliably.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Page load time
- Guardrail: Filter usage and zero-result searches
- Who should test it: Multi-brand or creator merchandise stores with large catalogs and years of stacked apps. If your theme is already lean and filters work, expect a smaller gain. Run the old and new themes side by side if you can, rather than comparing months.

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Credit: Prismfly ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/dftba-theme-migration-creator-templates/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.