# Homepage video swapped for an image slider: +31% sign-ups

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Video, Image slider
- Test run by: [Device Magic](https://liftarchive.com/practitioners/device-magic/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/device-magic/
- Page: https://liftarchive.com/test/device-magic-image-slider-vs-video/

Replacing the homepage product video with a rotating image slider lifted sign-ups by 31%. Device Magic, a mobile forms software company, ran this test themselves, and it was published as a VWO case study. The team suspected the video was too technical, and the slides explained the product more briefly.

## Result

**+31% sign-ups**

- Sign-ups: +31%. This was the main goal and the result was statistically significant.
- Homepage to sign-up page: +35%. More visitors moved toward signing up.
- The control led early in the test before the variant pulled ahead, so stopping early would have given the wrong answer.

## Control

The homepage featured a product video explaining Device Magic's mobile forms software.

## Variant

The video was replaced with a series of rotating image slides presenting the offer more concisely.

## Why it likely won (our reading)

- The team felt the video was too technical and might not be good enough quality, so it may have confused visitors more than it helped.
- Slides let visitors take in the main points at a glance, without pressing play or watching to the end.
- A short visual summary may suit a first visit better than a detailed product walkthrough.

## Caveats

Sample size and test length were not shared. The result is about this particular video; a shorter or simpler video might perform differently.

## How to run this test

- Hypothesis: If we replace our homepage product video with a few short image slides, then more visitors will sign up because they can grasp the product faster.
- Primary metric: Sign-ups per homepage visitor
- Guardrail: Click-through from homepage to sign-up page
- Guardrail: Trial-to-paid or activation rate
- Guardrail: Time on page
- Who should test it: SaaS companies with a long or technical homepage video that few visitors finish. It is less likely to help if your video is short, well made and widely watched, or if your product is hard to show in still images.

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Credit: Device Magic ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/device-magic-image-slider-vs-video/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.