# Quiz popup with a 5% off yes/no opener: about 2x email sign-ups

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Popups & email capture, Product finder quizzes
- Date shared: 2024-09
- Test run by: [OptiMonk](https://liftarchive.com/practitioners/optimonk/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.optimonk.com/desert-does-it-case-study
- Page: https://liftarchive.com/test/desert-does-it-quiz-popup-signups/

Desert Does It, a small truck interior accessories brand, replaced its earlier email sign-up approach with a short quiz popup that opened with a yes/no question and a 5% discount, and its email sign-up rate roughly doubled. The popup converted 5.77% of the visitors who saw it. The result was published as an OptiMonk case study, with the ecommerce agency Budai Media behind the popup, and it compares before and after rather than running a split test.

## Result

**about 2x email sign-ups**

- Email sign-up rate: about double the earlier approach. The baseline rate was not shared, so the size of the jump can't be checked.
- Popup conversion: 5.77% of visitors who saw the popup finished the questions and gave an email.
- Ecommerce conversion rate: OptiMonk reports 4.96%. How this was measured, and over what period, was not shared.
- No split test: this compares results before and after the popup went live, so other changes in that period may have played a part.

## Control

The brand's previous email sign-up approach. The case study does not describe what it looked like or how well it converted.

## Variant

A multi-step quiz popup for new visitors, shown on exit intent or after 5 seconds. It opened with a yes/no question for 5% off, asked a few questions such as which vehicle the shopper was buying for, then asked for an email, with an optional phone number step that raised the discount to 10%.

## Why it likely won (our reading)

- A yes/no first question asks for almost nothing, so more people start. Once they have started, they are more likely to finish.
- Questions about the shopper's vehicle make the popup feel like help with choosing a product, not just a request for an email.
- The phone number step was optional and paid an extra 5%, so it added value without blocking the email sign-up.
- Showing it only to new visitors, on exit intent or after 5 seconds, kept it away from returning customers.

## Caveats

This is a before/after comparison, not an A/B test, and the earlier sign-up rate was not shared. The numbers come from a popup vendor's case study, and the sample size and test period were not given.

## How to run this test

- Hypothesis: If we replace our standard email popup with a short quiz that opens with a yes/no question and a discount, then more new visitors will sign up because the first step is easy and the questions feel useful.
- Primary metric: Email sign-up rate among new visitors who see the popup
- Guardrail: Ecommerce conversion rate
- Guardrail: Discount cost per order
- Guardrail: Popup close rate and bounce rate
- Who should test it: Stores where the right product depends on the shopper's situation, like a vehicle, size or skin type. It probably adds less for stores with a small, simple catalog where there is nothing to match.

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Credit: OptiMonk ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/desert-does-it-quiz-popup-signups/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.