# Animated badge on account icon: +21.53% logins, +8.55% sign-ups

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Navigation & mega menus, Bestseller badges & product labels
- Test run by: [Catalysor](https://liftarchive.com/practitioners/catalysor/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/defacto/
- Page: https://liftarchive.com/test/defacto-animated-account-icon-badge/

Adding an animated notification badge to the account icon in the site header raised logins by 21.53% and registrations by 8.55%. Catalysor, a marketing agency and VWO partner in Turkey, ran this test for fashion retailer DeFacto, and it was published as a VWO case study. The test ran for 10 days during the Black Friday season.

## Result

**+21.53% logins, +8.55% sign-ups**

- Logins: up 21.53% versus the static header.
- Registrations: up 8.55%, so more new visitors created an account during the sale.
- The test measured account actions, not sales or revenue. The effect on orders was not shared.
- Sample size and confidence level were not shared.

## Control

The header showed static icons for the account, favorites and cart.

## Variant

The same header kept all three icons but added a persistent, animated notification badge on the account icon.

## Why it likely won (our reading)

- The DeFacto team saw that many visitors meant to log in or register but did not notice how. A moving badge draws the eye to the icon.
- A badge looks like a notification, which can make people curious enough to tap it.
- Black Friday traffic brings many first-time buyers, so there were more people who had not yet signed up.

## Caveats

The test ran for only 10 days during Black Friday, when traffic and intent are unusual. The metrics were logins and registrations, not sales, and no sample size was given.

## How to run this test

- Hypothesis: If we add an animated badge to the account icon in the header, then more visitors will log in or register because the icon becomes easier to notice.
- Primary metric: Logins and new registrations per visitor
- Guardrail: Conversion rate to purchase
- Guardrail: Add-to-cart rate
- Guardrail: Bounce rate
- Who should test it: Stores that gain from logged-in shoppers, such as those with loyalty programs or saved carts, and that see many visitors skip signing in. It may annoy repeat customers if the badge never goes away or carries no real message.

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Credit: Catalysor ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/defacto-animated-account-icon-badge/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.