# Product page redesign at Daily Sale: +63% revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery, Layout, fonts & visual design, Trust badges & security seals
- Date shared: 2026-06
- Test run by: [Shivook](https://liftarchive.com/practitioners/shivook/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.abconvert.io/case-studies/how-daily-sale-increased-revenue-per-visitor-by-63-with-a-new-product-page
- Page: https://liftarchive.com/test/daily-sale-shivook-product-page-redesign/

A redesigned product page lifted Daily Sale's revenue per visitor from $0.23 to $0.37, a 63% gain. Shivook built and ran the test, and it was published as an ABConvert case study. Several layout changes shipped together, so the gain belongs to the whole page, not to any one change.

## Result

**+63% revenue per visitor**

- Revenue per visitor rose from $0.23 to $0.37 (+63%). The tool reported a 100% probability to beat control.
- Conversion rate rose from 0.38% to 0.48%.
- Average order value rose from $56.41 to $69.80.
- This was a bundled change, so no single element can take credit.

## Control

The product page had a thumbnail rail beside the main image, the purchase controls alongside, and the description below.

## Variant

A larger image grid replaced the thumbnail rail, and the price moved next to the title. Delivery, returns and payment details sat directly under the buy buttons.

## Why it likely won (our reading)

- Daily Sale sells discounted goods, so putting the price by the title makes the deal clear right away.
- A bigger image grid shows more of the product without extra clicks.
- Delivery, returns and payment details right under the buy buttons answer common doubts at the moment of decision.

## Caveats

Bundled whole-page test, so no single change is isolated. Traffic was split unevenly (46,439 vs 28,861 visitors) over a short 10-day window, June 16 to 25, 2026.

## How to run this test

- Hypothesis: If we show a larger image grid, place the price beside the title and put reassurance under the buy buttons, then revenue per visitor will rise because the deal and the risk-reducers are clear at the point of purchase.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Guardrail: Page load speed on mobile
- Who should test it: High-traffic stores, especially discount or deal-led ones, whose product pages hide the price or reassurance. If your page already keeps these near the buy button, expect a smaller effect.

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Credit: Shivook ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/daily-sale-shivook-product-page-redesign/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.