# 'From' subscription price on collection cards: +3.2% value/session

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Pricing, discounts & savings display, Product cards & quick add
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/cornbread-hemp
- Page: https://liftarchive.com/test/cornbread-hemp-plp-starting-from-price/

Showing a 'from $XX' price on collection cards, based on the lower subscription price, lifted value per session by 3.2% for Cornbread Hemp. Visually ran the test and published it as a case study.

## Result

**+3.2% value/session**

- Value per session: +3.2% for the variant.
- The case study doesn't say how subscription sign-ups or one-time orders changed.
- No sample size or confidence level was shared.

## Control

Product cards on collection pages showed the one-time purchase price.

## Variant

The cards showed a 'from $XX' price taken from the cheaper subscription option.

## Why it likely won (our reading)

- A lower starting price can make a product look more affordable while shoppers are still browsing.
- It introduces the subscription option before shoppers reach the product page.
- More shoppers may click through to product pages when the entry price looks lower.

## Caveats

Vendor-reported result. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.

## How to run this test

- Hypothesis: If we show a 'from' price based on the subscription price on collection cards, then value per session will rise because products look more affordable and more shoppers click through.
- Primary metric: Value (revenue) per session
- Guardrail: Subscription share of orders
- Guardrail: Product page bounce rate
- Guardrail: Refund or complaint rate about pricing
- Who should test it: Stores that sell both subscription and one-time options with a clear price gap between them. If you have no subscription option, or the gap is tiny, there is little to test.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cornbread-hemp-plp-starting-from-price/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.