# Collection-style overview on long product pages: +6.8% value/session

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/cornbread-hemp
- Page: https://liftarchive.com/test/cornbread-hemp-pdp-collection-style-nav/

Adding a collection-style overview to the top of long product pages, with a link to each product, lifted value per session by 6.8% for Cornbread Hemp, a CBD wellness brand. Visually, the Shopify testing platform, ran the test and published it as a case study.

## Result

**+6.8% value/session**

- Value per session: +6.8% for the variant.
- No other metrics, such as conversion rate or average order value, were shared.
- The case study doesn't give a sample size or confidence level, so treat the size of the lift with care.

## Control

Long product pages built for SEO, with several products stacked one after another down the page.

## Variant

The same pages with a collection-style overview section at the top that links to each product on the page.

## Why it likely won (our reading)

- On a long page, shoppers may not know what's further down. An overview shows every option at once.
- Links let shoppers jump straight to the product they want instead of scrolling past ones they don't.
- Seeing several products together may prompt some shoppers to buy more than one.

## Caveats

Vendor-reported result. Visually doesn't share the sample size, test length or statistical significance, and the figure comes from the vendor's own marketing.

## How to run this test

- Hypothesis: If we add a collection-style overview at the top of long, multi-product pages that links to each product, then value per session will rise because shoppers can find the product they want without scrolling.
- Primary metric: Value (revenue) per session
- Guardrail: Conversion rate
- Guardrail: Bounce rate on the page
- Guardrail: Organic search traffic to the page
- Who should test it: Stores with long SEO or landing pages that stack several products. If your product pages show only one product, this test doesn't apply.

---

Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cornbread-hemp-pdp-collection-style-nav/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.