# 'Get a Demo' to 'Free Demo' on the homepage CTA: +99.42% clicks

- Outcome: Won
- Page type: Homepage (SaaS)
- Elements: Cta copy
- Test run by: [Greenlane Search Marketing](https://liftarchive.com/practitioners/greenlane-search-marketing/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/corcentric/
- Page: https://liftarchive.com/test/corcentric-cta-free-demo/

Changing the homepage button from 'Get a Demo' to 'Free Demo' lifted clicks on it by 99.42%. Greenlane Search Marketing ran this test for Corcentric, a B2B software company, and it was published as a VWO case study. The test was small and measured clicks, not finished demo requests.

## Result

**+99.42% clicks**

- CTA click-through rate: +99.42%. Almost twice as many visitors clicked the button.
- Completed demo requests: not shared. More clicks may not mean more booked demos or pipeline.
- Sample: close to 800 visitors over 2 weeks, so the true lift could be much smaller than the headline figure.

## Control

The homepage stated Corcentric's value proposition clearly and had a bright yellow button reading 'Get a Demo'.

## Variant

The same page and the same yellow button, with the copy changed to 'Free Demo'.

## Why it likely won (our reading)

- The word 'free' removes a worry many B2B buyers have: that a demo is the start of a paid commitment or a hard sell.
- 'Get a Demo' describes an action. 'Free Demo' describes a benefit, which may make the click feel lower risk.
- The button was already highly visible in yellow, so a copy change could act on a CTA people were already seeing.

## Caveats

Around 800 visitors over two weeks is a small sample for a near-doubling, so treat the size of the lift with care. The metric was button clicks, not completed demo requests.

## How to run this test

- Hypothesis: If we change our main demo button from 'Get a Demo' to 'Free Demo', then more visitors will click it because the copy makes clear the demo costs nothing.
- Primary metric: Completed demo requests per homepage visitor
- Guardrail: Demo-to-qualified-lead rate
- Guardrail: Demo no-show rate
- Guardrail: CTA click-through rate
- Who should test it: B2B and SaaS companies that sell through sales-led demos, where buyers may wonder whether a demo has a cost or a catch. It probably matters less if you already offer a free trial or self-serve plan, since visitors already expect free access.

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Credit: Greenlane Search Marketing ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/corcentric-cta-free-demo/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.